Funding Strategy

Ideally, a funding model fuels an organization's bid to deliver results and provides a viable path towards sustainable future growth. But that ideal is more often than not elusive. The following articles and resources are essential reading for nonprofit leaders seeking to develop a funding model that works well for their organization.

Latest Publications

Helping Nonprofit Networks Strengthen Their Fundraising Effectiveness

It’s common for large nonprofit networks to compare costs and revenues across sites. Yet, few have asked which sites are doing the best job of maximizing fundraising potential—what we call fundraising effectiveness. Share of wallet, an oft-used tool in the for-profit sector that measures the amount of customers’ total spending that a business captures, offers a novel approach to achieving fundraising effectiveness.

Share-of-Wallet Analysis How-To Guide

Share-of-wallet analysis can help identify and spread the most effective practices among networks' sites. This guide and accompanying downloadable Excel spreadsheet walks users through how to use share of wallet.

From Small to Scale: Three Trade-offs for Smaller Nonprofits Trying to Get Big

For a number of fast-growing nonprofits, making trade-offs to prioritize funding sources, invest in development capabilities, and adapt their strategies helped them navigate the journey to funding their growth over time.

Why More Nonprofits Are Getting Bigger

The number of US nonprofits with annual revenues of $50 million or more has increased dramatically over the last decade. Peter Kim and Jeffrey Bradach share four themes that show what has shaped—and will continue to shape—nonprofit growth for years to come.

Featured Content

Finding Your Funding Model: A Practical Approach to Nonprofit Sustainability

Developing a funding strategy for financial sustainability is key to any nonprofit's growth. Yet exactly how to create such a model can be unclear. This six-step guide helps organizations identify and develop funding models that can put them in the best position to achieve their goals.

Ten Nonprofit Funding Models

In tough economic times, questions around money become more frequent and pressing. This article describes the 10 funding models commonly used by the largest nonprofits in the United States so that other nonprofit leaders can more clearly articulate those that might support the growth of their own organizations.

The Nonprofit Starvation Cycle

A vicious cycle is leaving many nonprofits so hungry for decent infrastructure that they can barely function as organizations—let alone serve their beneficiaries. To break the nonprofit starvation cycle, funders must take the lead and recalibrate their expectations about what it costs to run a nonprofit.

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