Soliciting information from beneficiaries on the strengths and weaknesses of a nonprofit's services, and how to better meet their expectations and needs.
Proactively collecting, reflecting on, sharing, and integrating knowledge and insights, in order to improve a nonprofit's practices and programs.
Conducting studies to determine a program's impact, outcomes, or consistency of implementation (e.g. randomized control trials).
Thoughtfully cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment.
Continuously tracking important data (typically by staff, using an internal data system) for accountability, learning and improvement (e.g. ETO, balanced scorecard, dashboards).