How Nonprofits Get Really Big
  William Foster and Gail Fine

This article appeared in the Spring 2007 edition of the Stanford Social Innovation Review (SSIR).

Between 1970 and 2003, 144 nonprofits went from founding to at least $50 million or more in annual revenue. While this is a small percentage of all the nonprofits started during this period, it’s a larger number than is generally perceived. How did these trailblazing organizations achieve such substantial growth?
  • They focused their efforts on funding in one concentrated area. Casting a wide net may seem like a logical approach; but in fact, most high-growth nonprofits had a single dominant funding source, which accounted for just over 90 percent of their total funding.
  • They found a funding source that was a natural match to their mission. Corporations, for example, almost always offer in-kind support focused on hunger or health issues. Far from being random, large funders’ interests often fall into distinct categories.
  • They built a professional organization to support their chosen funding model, for example, bringing in people with expertise in areas like marketing or logistics. For many organizations, this step marks an important cultural shift.
Growth is not the right answer for every organization. But for those that do want to increase revenues substantially, understanding the paths that others have blazed over the past four decades may increase their odds of success.

To download the full article from the SSIR website, please click here.

Profiles of High-growth Nonprofits
(Grouped by dominant funding source)


Government

Communities in Schools

HELP USA

HOPE Worldwide

Metropolitan Boston Housing Partnership

Population Services International

Safe Horizon

Texas Migrant Council

Youth Advocate Programs, Inc.

Youth Villages

Individuals

Habitat for Humanity

Make-A-Wish Foundation of America

National Wild Turkey Federation

Natural Resources Defense Council

Corporate

American Kidney Fund

Greater Boston Food Bank

Oregon Food Bank

Service Fees

Nehemiah Corporation of America

Success For All Foundation

Trust for Public Land

No Dominant Source

Conservation International

Opportunity International

For William Foster's podcast interview on this topic, please visit SSIR's Social Innovation Conversations site.


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