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Business Planning |
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Mention business planning and people often think about written plans—the tangible products. The leap is natural, but it is also problematic. It short circuits the process of developing the plan, which is where many nonprofits find the greater value.
The business-planning process offers a nonprofit’s decision makers a rare opportunity to step back and look at their organization as a whole. It is a time to connect the dots between mission and programs, to specify the resources that will be required to deliver those programs, and to establish performance measures that allow everyone to understand if the desired results are being achieved. As a result, it encourages strategic thinking, not only while the plan is being created, but also thereafter, as implementation leads to new challenges and the need to make new decisions and tradeoffs.
In “Business Planning for Nonprofits,” we draw on Bridgespan client experience to illustrate the key components of the business-planning process. The companion pieces here include articles that delve deeper into selected facets of the process; case studies that help bring business planning to life; and sample plans that illustrate different formats for the resulting product.
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