Focus on Driving Demand

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Summary

Both "push" and "pull" dynamics, "supply" and "demand," are required for transformative scale. It isn't enough to focus only on supply, with a build-it-and-they-will-come mentality. Truly unlocking demand of beneficiaries (and of funders) can be a game changer.

Radical Focus and Driving Demand for Scale
Nancy Lublin and Aria Finger, DoSomething.org
DoSomething.org makes participating in social change easy. Using social pressure and customized content backed by "big data," it creates a demand for campaign participation.

To Reach Transformative Scale, Transform the Conversation
Gerald Chertavian, Year Up
To address the needs of six million "opportunity youth" that are out of school and out of work, Year Up is working to unlock employer demand by demonstrating the strong return on investment youth provide as employees.

The Power of Profit in Advancing Systemic Change
Michael Chu, Harvard Business School
Creating a viable commercial platform with both strong supply and demand can pave the way for systemic change.

Transforming Society’s View of Retirement
Marc Freedman, Encore.org
Encore.org seeks to create a demand for encore careers amongst retirees, with the potential of unlocking 400 million years worth of human capital.

Partnering with Corporations for Greater Scale
Risa Lavizzo-Mourey, Robert Wood Johnson Foundation
To encourage food and beverage companies to join the fight against obesity, the Robert Wood Johnson Foundation funded research proving that sales of healthier products grew at four times the rate of higher calorie products.

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