Marketing Manager

Lucas Museum of Narrative Art

Posted: 9/9/2019

Position Type: Full-Time (Paid)

Function: Marketing/Communications

Primary domain: Arts, Culture and Humanities

City: Los Angeles

Postal code: 90015

State: California

Country: United States

Organization Information:


Not Available


Mission statement:

About the Lucas Museum of Narrative Art

Founded by philanthropist and filmmaker George Lucas and his wife, Mellody Hobson, Co-CEO and President of Ariel Investments, the Lucas Museum of Narrative Art will inspire current and future generations through the universal art of visual storytelling. The museum will present a permanent collection and rotating exhibitions for diverse public audiences which will feature illustrations, paintings, comic art, photography, and an in-depth exploration of the arts of filmmaking (including storyboards, costumes, animation, visual effects, and more). Extensive education programming designed for all ages will explore innovative ways for visitors to engage with narrative art. Designed by renowned architect Ma Yansong of MAD Architects and under construction in Los Angeles’ Exposition Park, the museum will feature new public green space, state-of-the-art cinematic theaters, a research library, numerous spaces for onsite education, restaurants, retail, and event spaces. Additional information at


Equal Opportunity Policy

The Lucas Museum of Narrative Art embraces diversity and equal opportunity. We are committed to building a team that represents and supports a variety of backgrounds and perspectives. The Lucas Museum fosters a work environment that is free of discrimination and harassment, whether based on race, national origin, gender, gender expression, religion, ethnic background, age, disability, marital status, sexual orientation, or any other criterion prohibited by applicable federal, state, or local laws. We believe that diversity and inclusion among our team is critical to our success, and we seek to recruit, develop, and retain talented people from a diverse candidate pool. Applications from traditionally underrepresented communities are encouraged to apply.


The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.

Position Details:

Job Description:

Reporting to the Director, Communications and Marketing, the Marketing Manager will take a lead role in developing strategic integrated marketing programs that leverage traditional and digital media to support the museum in its lead-up to opening. The Marketing Manager will be responsible for the Lucas Museum’s advertising and marketing strategy and execution, including email marketing, traditional and digital paid advertising, partnership development, tourism marketing, and working with the museum’s website. This position will play a key role in engaging the public with the museum in advance of and after the museum’s opening by developing strategies for marketing all of the museum’s programming, including exhibitions, public programs, education and community engagement events. The Marketing Manager will create and distribute regular reports to team members across the museum and use data to augment strategy to best achieve goals. Collaboration with internal colleagues in addition to external relationship management with media partners, vendors, agencies, and designers will be integral to the Marketing Manager’s role. The ideal candidate has experience managing multi-channel marketing campaigns and has a passion and curiosity for art, museums, writing, current marketing trends, analytics, and community.  


All staff at the Lucas Museum of Narrative Art lead through a deep commitment to diversity, equity, and inclusion, both within the Museum and with the communities that we serve.


Core competencies for this role

  • Working with People - Demonstrates an interest in and understanding of others; adapts to the team and builds team spirit; recognizes and rewards the contribution of others; listens, consults others, and communicates proactively; supports and cares for others; develops and openly communicates self-insight;
  • Delivering Results & Meeting Expectations - Sets high standards for quality and quantity of personal work product; monitors and maintains quality and productivity; works in a systematic, methodical and orderly way; consistently achieves project goals;
  • Learning & Researching - Rapidly learns new tasks and quickly commits information to memory; gathers comprehensive information to support decision making; demonstrates a rapid understanding of newly presented information; encourages an organizational learning approach (i.e. learns from successes and failures and seeks staff and community feedback);
  • Creating & Innovating - Produces new ideas, approaches or insights; creates innovative products or designs; produces a range of solutions to problems; seeks opportunities for organizational improvement;
  • Planning & Organizing - Sets clearly defined objectives; plans activities and projects well in advance and takes account of possible changing circumstances; manages time effectively; identifies and organizes resources needed to accomplish tasks; monitors performance against deadlines and milestones.

Primary Responsibilities & Accountabilities

(Key duties or essential priorities for fulfilling the job’s purpose)

Marketing Management

  • Develops and executes marketing strategy;
  • Manages the museum’s advertising and marketing campaigns, including ad buys and trafficking creative;
  • Consult with internal and external stakeholders on marketing campaign strategies;
  • Work closely with and communicate regularly across all departments;
  • Ensures consistent branding across all marketing channels, including digital and print;
  • Manages the museum’s email communications through MailChimp, including content, proofreading, design, and schedule;
  • Defines the analytic and data structure for the marketing team;
  • Analyzes, presents and reports on marketing analytics regularly and as needed;
  • Develops and maintains partnerships for promotion of museum and museum programming;
  • Aids in audience research and data collection management;
  • Work closely with team on social media advertising strategy and execution;
  • Stays current on marketing trends and relevant issues and can envision impact on the museum.

Special projects and other duties as designated by Director of Communications and Marketing, Managing Director of External Affairs, Deputy Director or designee


Education & Experience

  • Bachelor’s degree in marketing, communications, new media, museum studies, or related field required;
  • Minimum of five (5) years of previous experience working in a marketing role is required;
  • Two (2) years of prior experience managing marketing campaigns for a brand or non-profit;



  • Excellent project management and organizational skills;
  • Strong negotiating skills;
  • Strong verbal and written communications skills, detail-oriented;
  • A self-starter and creative thinker;
  • A team player who can work collaboratively with stakeholders from other departments, possessing a great attitude and desire to help others as needed;



  • Extensive knowledge of current advertising and marketing landscape and trends;
  • Excellent knowledge of the digital advertising and social media paid marketing ecosystems;
  • Excellent knowledge of email marketing and experience working with database software;
  • Experience managing backend website CMS, familiarity with HTML;
  • Familiarity with graphic design and photo editing software (e.g. Illustrator, Photoshop);



  • Proven ability and desire to create efficient and effective marketing campaigns for brands and/or organizations;
  • Proven ability to plan schedules, track progress, prioritize tasks, and meet deadlines;
  • Ability to negotiate the requests and needs of different internal stakeholders while firmly advocating for our audiences;
  • Ability to manage multiple deadlines across projects both large and small in scope;
  • Ability to analyze and report on marketing performance metrics;
  • Ability to learn, work, and grow within a fast-paced, challenging environment.




The Lucas Museum of Narrative Art is proud to offer the following benefits to our full-time, benefits eligible staff:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Voluntary Supplemental Life Insurance
  • Accidental Death & Dismemberment Insurance
  • Voluntary Accidental Death & Dismemberment Insurance
  • 403B Plan with employer match
  • Parental Leave
  • Family Medical Leave
  • Healthcare Spending Account
  • Dependent Care Spending Account
  • Commuter Spending Accounts
  • PTO (starting at 26 days your first year)
  • Paid Holidays
  • Employee Assistance Program


Commensurate with Experience

Posting Expiration Date:


How to Apply:

Applicants interested in this role are strongly encouraged to apply at:


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