Marketing and Sales Director

Independent Institute

Posted: 11/21/2019

Position Type: Full-Time (Paid)

Function: Marketing/Communications

Primary domain: Research

City: Oakland

Postal code: 94621

State: California

Country: United States

Organization Information:

Budget:

Not Available

Website:

www.independent.org

Mission statement:

The Independent Institute is a non-profit, non-partisan, public-policy research and educational organization that shapes ideas into lasting impact through publications, conferences, and effective multi-media programs. Our mission is to boldly advance peaceful, prosperous, and free societies grounded in a commitment to human worth and dignity. Applying independent thinking to issues that matter, we create transformational ideas for today’s most pressing social and economic challenges.

Position Details:

Job Description:

The Marketing
and Sales Director is responsible for developing and implementing all marketing
and social media plans and campaigns, with two goals in mind: widening and
deepening the audience for Independent’s ideas and products (“marketing”) and
then actually increasing the number of products sold or ideas disseminated to
those audiences (“sales”).

 

Responsibilities

Major
operational responsibilities of the Marketing and Sales Director include the
following overlapping areas, carried out directly and with the assistance of a
team led by the Director:
 

  • Marketing
    Management
    .
    Develop and implement effective email, direct mail, promotional, and ad campaigns, to promote Independent’s books, journal, programs, and events. This
    work includes the creation and management of a calendar of promotional
    campaigns; preparing suitable content and messaging; administering ad placements,
    including online ads and paid and exchange ads with other publications and
    sites; organizing collateral and website promotional initiatives; coordinating
    with other departments which are also engaged in outreach activities; and
    overseeing mailing list rentals to others. This work also includes the creation
    and management of all relevant budgets.
  • Events
    Management.
      Plan, develop and implement Independent’s promotional
    events both on and off site.  This
    involves liaison with staff, research fellows, partner organizations, and
    others to develop opportunities and programs to enhance Independent’s brand and
    our research centers and fellows, including delivery of anticipated outcomes
    regarding events.
  • Millennial
    Marketing.

    Work closely with other departments to develop a Millennial Program marketing
    plan including competitive analysis, products and services (e.g., digital
    content delivery), promotion, pricing, distribution, partnerships, and budget. Partner
    with and promote Independent’s Millennial-oriented Love Gov and Catalyst
    projects.
  • Social
    Media.
    Oversee
    all Independent’s social media platforms. Prepare written social media plans
    including metrics that describe key strategies, objectives, messaging and
    action. Curate and develop content (e.g., op-eds, blogs, memes) to cultivate
    online conversations and engagement with our audience to increase engagement
    and reach. Give direction to a Social Media Manager. Report weekly on social
    media activity and metrics using analytic tools.
  • Sales
    and Subscriber Management

    for Independent’s growing line of books and for The Independent Review. Coordinate campaigns to maintain and increase
    book sales and The Independent Review
    subscriber base and distribution; undertake library promotion activities;
    monitor campaign and sales results; and suggest improvements for promotion and
    sales.

Note:
Depending on experience, this position may be filled either at the Director or Manager/Senior
Manager level.  The Marketing and Sales
Director (or Manager) reports to the Senior Director of Publications and Public
Affairs.

Qualifications:

A strong commitment to the ideas animating the Independent Institute  *  2-5 years of experience in marketing and sales  *  Experience in creating broad plans that also contain detailed implementation objectives and measurable outcomes, and carrying them out successfully  *  Ability to work both independently and collaboratively * Digital and social media dexterity  *  Flawless writing skills * Appropriate educational credentials are a plus (e.g., B.A. and/or M.A. in marketing or policy)

Benefits:

Not Specified

Salary:

Commensurate with Experience

Posting Expiration Date:

1/20/2020

How to Apply:

Please send a letter detailing your interest in and readiness for the position, and explaining your alignment with the mission of the Independent Institute.  It should be accompanied by a resume and a short list of references. Send to:  [email protected]


 

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