Vice President, Marketing, GreatNonprofits and CommunityConnectLabs

GreatNonprofits

Posted: 2/3/2020

Position Type: Full-Time (Paid)

Function: Marketing/Communications

Primary domain: Community/Capacity Building

City: Redwood City

Postal code: 94065

State: California

Country: United States

Organization Information:

Budget:

$1M - $3M

Website:

www.greatnonprofits.org

Mission statement:

GreatNonprofits is the leading platform for community-sourced stories about nonprofits.

Position Details:

Job Description:


VP, Marketing, GreatNonprofits and CommunityConnect Labs

Location: Redwood City, CA


The Opportunity:

You’re an experienced, passionate marketing leader seeking more meaningful work. You want to do work that allows you to live your values.

Join us to do work that connects you directly to causes you believe in, with opportunities to engage in consumer and B2B initiatives.   You will lead marketing efforts for greatnonprofits.org as well as one of our most urgent projects, CommunityConnect Labs.  


GreatNonprofits.org amplifies human voices and compelling community stories across the country and the globe.  It is the leading place to read, write, and share social good stories that matter and move readers to action. Every day thousands of people--volunteers, donors, program participants--share real stories of transformation and impact. Join us to create content, products, and tools to amplify voices that inform and inspire even more people to give and volunteer. Bill Gates personally recommends GreatNonprofits. Fidelity has recently awarded multi-year funding for our video storytelling initiative. 


CommunityConnect Labs provides innovative, award-winning mobile-first solutions, as well as training for nonprofits and governments, to connect and engage with marginalized, vulnerable communities.  Focus areas include getting minorities and immigrants counted in the 2020 Census. The 2020 Census in jeopardy, putting at risk $700 billion in funding for schools, hospitals, food stamps, and other vital services. Accurate data is essential for fair redistricting from local school districts to State legislature and Congressional districts.  Other areas of focus is access to Earned Income Tax Credit and Low-Income Utilities Assistance.


Who You Are:
You have 5+ years of successful online marketing experience at a growing consumer website where you have led strategy and teams. You are an imaginative digital marketing leader with a successful track-record in developing and executing ambitious integrated campaigns across direct marketing, content marketing, partnerships, and social media. You bring a strong eye for visual content, impeccable attention to detail, and crisp writing skills. You are a creative thinker and a proactive doer. You want to make a significant impact by connecting millions to worthy social causes. 

 

Responsibilities:

  • Lead strategy and execution of creative, storytelling campaigns to spark generosity and action

  • Create strategies and tactics to implement high-traffic integrated campaigns for Census 2020 solutions that raise engagement and visibility 

  • Develop, create, and test content to optimize success

  • Collaborate cross-functionally (product, technology, and partner operations) to develop, launch, and grow successful integrated marketing campaigns

  • Monitor campaign and channel success metrics; identify levers to improve performance

  • Build and leverage strong partner relationships to collaborate on marketing campaigns

  • Position CommunityConnect Labs as a leader in the mobile-messaging and nonprofit spaces

  • Bring critical thinking and innovative solutions to solving complex marketing challenges

  • Understand gaps in data across channels, articulate why, and lead steps to optimize results

  • Lead strategic and day-to-day marketing management, including managing freelance writers, designers, social media manager, video editors, and other project advisors and consultants 


Attracting Candidates from All Backgrounds:

GreatNonprofits and CommunityConnect Labs strongly encourages people from all backgrounds, especially leaders looking to move to a social impact career, to apply for this role and all open positions. Previous nonprofit marketing management experience not required The person selected for this role must embrace, advocate for, and deeply value equity and inclusion.


Location:

This is a Full-Time position based in Redwood City, CA. Strong preference for SF Bay Area candidates. Remote applicants considered under specific circumstances.



Qualifications:

Qualifications:

We are a small, flexible, growing team with limited resources. The ability to multitask and to move between projects with agility and ease is critical. We rely on creativity, resilience, humor, and a strong work ethic to do more with less and to quickly adjust when priorities change.

  • 5+ years experience in online marketing and social media

  • Proven strategic thinking skills, pragmatism, and data-driven decision making

  • Proven ability to collect, analyze, and optimize metrics (email open rates/click through rates/Google Analytics)

  • Web-oriented, business-savvy, technology expert

  • Writing samples that show your crisp command of website copy, email, or blogs

  • Nimble, quick problem-solver

  • Proactive, motivated, positive attitude and sense of humor

  • Performs well with competing priorities, multiple projects, and a virtual team

  • Strong project management skills with a collaborative working style

  • Results-oriented, analytical, and quantitative mindset

  • Demonstrated ability to thrive and lead on a small, growing team

  • Creative, PR, agency, journalism experience preferred 

  • Previous nonprofit marketing management experience not required


Benefits:

Compensation:

We offer generous benefits and a salary commensurate with the market rate at growing technology nonprofits. Expected salary is 50% below private-sector market rate marketing management roles.


Salary:

Commensurate with Experience

Posting Expiration Date:

4/3/2020

How to Apply:

To Apply

Send resume, cover letter, and at least one recent writing sample to: Kate Capossela, Recruiting Consultant, [email protected]


 

To receive targeted job listings like this one by e-mail please create a job alert