Director, Marketing Analytics & Automation

The Michael J. Fox Foundation for Parkinson's Research

Posted: 9/11/2020

Position Type: Full-Time (Paid)

Function: Marketing/Communications

Primary domain: Foundation/Grantmaking

City: New York

Postal code: 10120

State: New York

Country: United States

Organization Information:

Budget:

Not Available

Website:

https://www.michaeljfox.org/

Mission statement:

About us:

The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: finding a cure for Parkinson’s disease (PD) in our lifetime. The Foundation applies extraordinary scientific, business and media assets to this singular focus — thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest nonprofit funder of Parkinson’s disease research worldwide, having funded more than $900 million in research projects in academic and industry labs worldwide to date. We exist to put ourselves out of business, so we deliberately hold no endowment or excessive reserves, but spend what we raise quickly and efficiently; 88 cents of every dollar spent goes directly to research programs. Today, the Foundation has about 160 full-time employees.

We work aggressively to support the entire Parkinson’s therapeutic development enterprise by de-risking specific therapeutic approaches and developing and distributing fieldwide tools, in order to seed and support a robust pipeline of new treatments for patients. Achieving our mission requires that we inspire the engagement of all Parkinson’s stakeholder groups — industry and academic researchers, clinicians, data scientists, policy makers, and most important, people and families living with Parkinson's. In service of this mission, the Marketing & Communications team works to leverage the Foundation’s tremendous research achievements and highly respected brand identity in service of our mission to speed better treatments and a cure for Parkinson’s.

The Michael J. Fox Foundation strongly encourages applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, nationality, geographic background, ability and disability, political ideology and age. 

Position Details:

Job Description:

The Michael J. Fox Foundation is seeking a Director of Marketing Analytics and Automation. This critical hire will lead and manage a talented automation and analytics team to build efficient user journeys and data pipelines that power our marketing campaigns through insightful data reporting, dashboards, and analysis. This requires strong technical skills but, just as importantly, an ability to think big-picture, speak marketing to non-marketers, learn quickly and connect dots.

MJFF’s Marketing and Communications team partners with teams across the Foundation on a wide range of fundraising and research initiatives. Our job is to help them craft effective marketing campaigns that achieve audience growth, engagement and conversion to advance the Foundation’s mission through disciplined user journeys powered by A/B and multivariate testing, data-driven insights and marketing automation. The Director, Marketing Analytics and Automation should be a seasoned marketer with the ability to work well both individually and as part of a team to quickly understand our digital marketing strategy, then lead the efforts of our analytics specialists to define and measure KPIs across campaigns and deliver insights to inform our marketing automation roadmap.

The Director of Marketing Automation & Analytics is a high-impact management role with primary responsibility for articulating our analytics and automation approach to stakeholders at all levels including direct reports, peers and Foundation leadership. The director should bring skill and experience with analytics & automation tools, platforms and frameworks but also a track record of developing talent and managing people and projects in a fast-paced, entrepreneurial team environment where deadlines and time management are a must.

Marketing Analytics:

•    Interface directly with Foundation program and project managers to understand goals, objectives and risks of projects from start to finish and guide analytics and measurement strategy
•    Support digital marketing strategists in the development of marketing campaigns with clear KPIs focused on acquisition, engagement and activation of existing constituents
•    Lead internal and agency resources to ensure we are tracking the right KPIs, accurately
•    Develop frameworks and narratives for reporting analytics in a way that conveys meaningful insights to stakeholders at all levels.
o    Establish standard analytics capabilities packages to streamline KPI measurement and client reporting across a wide range of projects led by different Foundation stakeholders.
o    Provide advanced and creative solutions as needed to help answer our toughest questions about audience acquisition, engagement and conversion.
o    Lead the team in continually fine-tuning reporting to ensure we are generating relevant insights and/or adjusting campaigns as needed.
•    Serve as the Marketing team’s liaison to the Digital Strategies team to ensure continual optimization of Salesforce/Salesforce Marketing Cloud, implementation of integrations from marketing platforms, and capture and structure of audience data.
•    Liaise with analytics teams situated in Research and Development to establish clear boundaries, roles and responsibilities and contribute to the development of a lead scoring system.

Marketing Automation:
    
•    Oversee day-to-day emailing activities while collaborating with internal stakeholders to effectively plan, test, and report on email campaigns and automated email series customized to audience segment
•    Consistently A/B test and tweak campaigns based on results, while championing/building automated journeys
•    Oversee marketing email/audience segmentation list building within Salesforce and Salesforce Marketing Cloud
•    Collaborate with Foundation stakeholders to maintain workflows and build integrations within Marketing Cloud, Salesforce, Adobe Analytics and the Foundation’s web properties
•    Sustain a clean database and maintain segmentation models
•    Display keen knowledge of marketing automation innovation and trends 

Qualifications:

Desired Skills and Experience:
•    8-10 years experience with major marketing automation platforms such as Salesforce Marketing Cloud (highly preferred), Marketo, Hubspot, Eloqua or Pardot.
•    High comfort level with CRM and website analytics platforms, DOMO, Asana and JIRA Familiarity with HTML, CSS and SQL
•    Track record of progressively responsible marketing experience including managing/mentoring direct reports and onboarding/overseeing agency contributors
•    High level of comfort with technology and the ability to learn quickly
•    Bachelor’s degree in related field
•    Strong sense of collaboration across the organization
•    Self-starting, proactive, resourceful approach to work
•    Exceptional attention to detail
•    Ability to juggle multiple responsibilities with positivity and agility
•    Strong written and verbal communication skills
•    Prior nonprofit experience a plus 

Benefits:

Not Specified

Salary:

Commensurate with Experience

Posting Expiration Date:

11/10/2020

How to Apply:

Please apply via this link.

The Michael J. Fox Foundation strongly encourages applications from individuals who will contribute to our efforts to build and support a diverse, equitable and inclusive workforce. Diversity may refer to characteristics including, but not limited to, race, religion, ethnicity, sex, gender identity, sexual orientation, socioeconomic circumstance, nationality, geographic background, ability and disability, political ideology and age.


 

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