Vice President of Marketing
The Trevor Project
Position Type: Full-Time (Paid)
Primary domain: Human Services
City: New York
Postal code: 00000
State: New York
Country: United States
The mission of The Trevor Project is to end suicide among gay, lesbian, bisexual, transgender, queer & questioning young people. The organization works to fulfill this mission through four strategies:
1. Provide crisis counseling to LGBTQ young people thinking of suicide.
2. Offer resources, supportive counseling and a sense of community to LGBTQ young people to reduce the risk that they become suicidal.
3. Educate young people and adults who interact with young people on LGBTQ-competent suicide prevention, risk detection and response.
4. Advocate for laws and policies that will reduce suicide among LGBTQ young people.
ABOUT THE ORGANIZATION:
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. We are a nonprofit that provides 24/7 life-saving support via phone, text, and chat crisis services. We also operate the world’s largest safe space social networking site for LGBTQ youth and run innovative research, education, and advocacy programs. We’ve been saving lives every day for over 22 years.
ABOUT THE POSITION:
The Vice President of Marketing is a new role that will oversee all of The Trevor Project’s marketing channels and growing number of campaigns to advance the organization's mission to support LGBTQ youth. As a true brand leader, this role will help set the vision and lead the charge to ensure Trevor establishes an inclusive and effective external presence and promotes the organization’s life-saving crisis services using a suite of channels directly connected to LGBTQ youth and their supporters. Working closely with the Growth team and key program areas, the role will lead digital-first campaigns focused on public awareness and education to support LGBTQ youth mental health and suicide prevention. This role will also collaborate with our corporate, nonprofit, and NGO partners, ensuring LGBTQ youth, suicide prevention, and mental health are front and center. The VP of Marketing reports directly to the Chief Growth Officer and will have the opportunity to build their own team of experts to oversee Trevor's owned platforms, campaigns, and marketing partnerships.
Who you are:
Creative. You think outside the box and come up with innovative ideas that others never imagined
Culturally Attuned. You are up-to-date with what’s going on amongst our audiences. You understand what they care about and what news or media is relevant to them
Detail-oriented. You are a stickler, and would not let something go out to our full audience with a typo or mistake in it
People leader. You know how to hire the best people for the job, and develop individuals professionally
Organized and efficient. You know how to manage complex projects. You can communicate clearly and concisely. The moment you see a problem, you quickly come up with solutions and then implement them
Passionate. You care about LGBTQ youth. You care about saving lives. You want to come to work and feel inspired every day. You want to change the world
Fun. The work we do is very serious, but that doesn’t mean we don’t have fun. We know how to have a good time and you should too
What you’ll do:
Proactively develop the organization’s marketing strategy in service to current and future growth projections.
Roadmap, hire, and manage a high-performing team to execute on various goals you’ve either created or helped establish.
Work directly with key program areas (crisis services, peer support, research, education and public awareness, and advocacy) to lead and execute a larger number of campaigns that elevate their work helping to save young LGBTQ lives.
Collaborate with the Creative and Communications teams to craft marketing collateral that’s inclusive of all LGBTQ youth, including those who are at the highest risk for suicide attempts, such as transgender and nonbinary youth and LGBTQ youth of color.
Provide marketing planning and implementation support to Trevor’s corporate, nonprofit, NGO, and vendor partners to extend our reach to new LGBTQ youth audiences.
Oversee the planning and execution for Trevor’s promo channels, including organic social media, in-kind media donations, email marketing, and paid promotions across numerous platforms, as well as related metrics reporting.
Develop acquisition/growth, engagement, and retention strategies for all owned platforms (e.g., social, website, email, text) with benchmarking embedded from the start.
Conduct annual market research, including the organization’s brand awareness, brand equity, and perception of our crisis services.
Monitor any market trends, emerging platforms, or new policies that affect how we reach our key audiences.
Closely monitor our peers, learn from their successes, and where they might occasionally miss the mark.
Develop and monitor quarterly budgets for marketing initiatives, as well as goals for the marketing team. Assist the Chief Growth Officer in goal-setting for the broader Growth team.
Generous vacation and holidays (like a full day off to celebrate Harvey Milk Day!), including Summer Fridays
Comprehensive health insurance (we pay 100% of your premiums for medical, dental and life), including gender affirmation surgery
The Trevor Project is an equal opportunity employer
Meaningful work at an organization that is saving the lives of LGBTQ young people across America every day
Commensurate with Experience
Posting Expiration Date:
How to Apply:
QUALIFIED INDIVIDUALS, PLEASE APPLY: https://www.on-ramps.com/jobs/2002
Posted By: On-Ramps
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