Coqual is a New York based think tank that conducts research, build community, and advises companies to design diverse, inclusive workplaces where every person belongs.
Coqual currently works with 100+ companies, many in the Fortune 500, and is organized along three pillars:
- Coqual’s Task Force of member companies – a community of global business leaders who are committed to diversity and inclusion.
- Ground-breaking research and publications on the most important issues in diversity and inclusion
- Advisory services through our consulting group, which helps companies implement Coqual research.
This position is presently 100% remote due to COVID 19. In 2021, we expect to return to Coqual’s large, bright office in midtown, though Coqual aims to be flexible regarding work-from-home considerations.
The Senior Communications Associate helps to drive and deliver results for Coqual’s brand, publicity, and public information efforts, predominantly surrounding our organization’s highly respected research on workplace diversity, equity, and inclusion. The individual in this role is responsible for developing communication content and media relations that promote our research, and enhance Coqual’s visibility, image, and reputation. Coqual has recently rebranded with a vibrant new visual and verbal identity we are excited to share with the world.
Success in this position is predicated on very strong writing and content creation skills, social media experience, a high level of organization and detail orientation, passion for the media, and experience in pitching and placing stories. Additionally, the ideal candidate will have demonstrated success working collaboratively. The candidate must have both passion for diversity, equity, and inclusion. This position will report to the Vice President, Director of Communications and Marketing.
Responsibilities to include:
• WRITING & CONTENT PRODUCTlON
o Write high-quality communications products for Coqual, including newsletters, email, blogs, social media posts, releases, editorial pieces, talking points, and marketing collateral
o Work well with designers to produce visual content that meets our brand identity
• STRATEGY EXECUTION & SUPPORT
o Support Coqual’s overall brand and communications strategy
• MEDIA RELATIONS
o Monitor the workplace diversity, equity, and inclusion beat
o Liaise with media, both reactively and through proactive outreach, including pitching, handling press inquiries, monitoring interviews, and prepping Coqual speakers with talking points on Coqual’s research data
o Cultivate relationships with reporters and maintain records of contacts, interview requests, and outcomes
• DIGITAL & SOCIAL MEDIA
o Drive smart, engaging social media strategy across multiple platforms
o Lead production and posting of website content, including blog posts
o Gather, analyze, and use metrics to hone content
o Oversee website: Keep content up to date, upload and edit website content on WordPress
• OTHER FOCUS AREAS
o Share Coqual content with high-visibility corporate sponsors and ensure Coqual messaging is visible, accurate, and on-brand
o Manage multiple projects, simultaneously, from conception to completion, including anticipating challenges, meeting deadlines, coordinating thought-leader schedules, and creating workback plans
o Facilitate Coqual webinars
o Work with integrity, serve as a good teammate, and uphold Coqual’s values
o Other responsibilities as needed