Coqual is a New York based think tank that conducts research, buildscommunity, and advises companies to design diverse, inclusive workplaces where every person belongs.
Coqual currently works with 100+ companies, many in the Fortune 500, and is organized along three pillars:
- Coqual’s Task Force of member companies – a community of global business leaders who are committed to diversity and inclusion.
- Ground-breaking research and publications on the most important issues in diversity and inclusion.
- Advisory services through our consulting group, which helps companies implement Coqual research.
This position is presently 100% remote due to COVID 19. In 2021, we expect to return to Coqual’s large, bright office in midtown, though Coqual aims to be flexible regarding work-from-home considerations.
The Communications Manager helps to drive and deliver results for Coqual’s brand, publicity, and public information efforts. The individual in this role is responsible for developing communication and social media plans and implementing PR tactics that support and enhance Coqual’s visibility, image, and reputation. Coqual has recently rebranded with a vibrant new visual and verbal identity. The Communications Manager will help uphold the identity.
Success in this position is predicated on very strong writing and media relations skills, a high level of organization and detail orientation, strong social media skills, and experience in partnering across communications teams to pitch and place stories. Additionally, the ideal candidate will have demonstrated success working collaboratively. The candidate must have both passion and area knowledge in diversity and inclusion. This position will report to the Vice President, Director of Communications and Marketing.
Responsibilities to include:
• WRITING & CONTENT PRODUCTlON
o Produce well-written high-quality communications products for Coqual, including newsletters, email, blogs, social media posts, releases, editorial pieces, talking points, and marketing collateral
o Work well with designers to produce professional visual content that meets our brand identity
• MEDIA RELATIONS
o Propose and execute proactive outreach strategies for media relations
o Liaise with media, both reactively and through proactive outreach, including pitching, handling press inquiries, monitoring interviews, and prepping Coqual speakers with talking points on Coqual’s research data
o Cultivate relationships with reporters and maintain records of contacts, interview requests, and outcomes
• DIGITAL & SOCIAL MEDIA
Develop and drive smart, engaging social media strategy across multiple platforms; involve Coqual staff and board as well as key external stakeholders in efforts
o Manage Coqual’s website: Surface improvements, keep up to date, upload and edit content via WordPress
o Lead production and posting of website content, including blog posts
o Gather, analyze, and use metrics to hone content
• STRATEGY EXECUTION & SUPPORT
o Support Coqual’s overall brand and communications strategy
o Execute Coqual’s annual Marketing and Communication plan(s), in partnership with, as needed, internal and external parties
• OTHER FOCUS AREAS
o Manage high-visibility corporate/ sponsor partnerships and ensure Coqual messaging is visible, accurate, and on-brand
o Manage multiple projects, simultaneously, from conception to completion, including anticipating challenges, meeting deadlines, coordinating thought-leader schedules, and creating workback plans
o Lead and facilitate the conducting of Coqual webinars
o Work with integrity, serve as a good teammate, and uphold Coqual’s values
o Other responsibilities as needed