Communications Manager - Earned Media Specialist

Ed Trust West

Posted: 10/28/2020

Position Type: Full-Time (Paid)

Function: Marketing/Communications

Primary domain: Education

City: Oakland

Postal code: 94607

State: California

Country: United States

Organization Information:

Budget:

$3M - $10M

Website:

https://west.edtrust.org/

Mission statement:

The Education Trust–West works for educational justice and the high academic achievement of all students at all levels, pre-K through college. We expose educational injustices and inequities that separate students of color, English learners, and low-income students from their peers, and we identify and advocate for the strategies that will forever close equity gaps. We work alongside schools, districts, college campuses, and higher education institutions to understand and evaluate the effectiveness of strategies intended to reduce and eliminate racial equity gaps. We use lessons learned in these efforts, together with unflinching data analyses, to drive a state and national conversation about how our P-12 education system and colleges and universities can better serve underserved students of color, English learners, and low-income students. To learn more, please visit www.edtrustwest.org.

Position Details:

Job Description:

The Education Trust–West seeks a Communications Manager - Earned Media Specialist to advance the organization’s ambitious agenda to expose and eradicate injustices and inequities in California schools, colleges, and systems of education. Reporting directly to the Director of Communications, this position will work alongside the research, policy, educator engagement, government relations, and external relations teams to develop and manage communications planning and implementation to further advance the organization’s advocacy goals.

 

ABOUT THE ORGANIZATION

The Education Trust–West works for educational justice and the high academic achievement of all students at all levels, pre-K through college. We expose educational injustices and inequities that separate students of color, English learners, and low-income students from their peers, and we identify and advocate for the strategies that will forever close equity gaps. We work alongside schools, districts, college campuses, and higher education institutions to understand and evaluate the effectiveness of strategies intended to reduce and eliminate racial equity gaps. We use lessons learned in these efforts, together with unflinching data analyses, to drive a state and national conversation about how our P-12 education system and colleges and universities can better serve underserved students of color, English learners, and low-income students. To learn more, please visit www.edtrustwest.org.

 

MAJOR RESPONSIBILITIES

The responsibilities of the Communications Manager - Earned Media Specialist include but are not limited to the following:

Earned Media

  • Support the development and implementation of earned media strategies that advance overall strategic communications to meet the organizations’ goals and objectives by:
    • Securing key media placements that advance organizations' goals.
    • Researching and developing media lists and targeted pitches.
    • Producing press releases and media advisories. 
    • Building relationships and conducting proactive outreach to reporters.
    • Preparing media backgrounders for Executive Director and ETW spokespeople and assist with interview preparation.
    • Identifying story opportunities as they arise in the news cycle and acting on them quickly.
    • Monitoring and understanding the news and education media landscape to proactively pitch stories and position ETW as the go to organization for education equity in California. 
    • Making new connections and maintaining and leveraging existing relationships with reporters. 

Strategic Project Management

  • Manage editorial and production processes for shorter lead publications as assigned by Director of Communications. 
  • Develop and execute cohesive communications plans to reach the organization’s target audiences (including parent and student leaders, teachers and faculty members, state and local policymakers and community leaders) for advocacy campaigns, policy papers, reports, events and other advocacy documents/tools.
  • Collaborate with and share pertinent information across teams to improve internal communications.

General Communications 

  • Identify relevant stories to pitch and demonstrate good storytelling skills.
  • Support the development of speeches, talking points, opinion pieces, and other written pieces as needed.
  • Copyedit a variety of ETW materials for grammar, tone, accessibility, and alignment with key advocacy messages.
  • Manage internal communications including writing quarterly board reports; and provide development support writing and input for grant proposals and reports.
  • Provide communications trainings to staff and external partners. 
  • Support digital strategies as necessary. 

Qualifications:

Candidates should enjoy working in a dynamic, results-oriented environment in which expectations are high for both the quality and speed of work. We are looking for a combination of the following qualifications and experience:

  • A minimum of 5 years of experience in advocacy communications, public relations, or related field; experience in political campaigns is a plus
  • A bachelor’s degree in communications or a related field.
  • Strong project management skills with a demonstrated ability to be flexible and juggle multiple priorities, projects, campaigns, and tasks in a fast-paced environment.
  • Ability to be on-call for reporter requests after hours or weekends as necessary.
  • Experience and proven results using communications to advance racial equity, specifically earned media placements in a social justice, education policy, or other issue advocacy environment, along with a strong commitment to racial justice and equity work.
  • Self-reflective, open to honest conversations about race, identity, and privilege, and how these forces impact our internal and external work.
  • Exceptional follow-through and attention to detail.
  • Proven experience drafting a variety of written marketing materials such as press releases, fact sheets, talking points, and op-eds that clearly distill complex ideas for a variety of stakeholder groups
  • Strong computer skills and experience with public relations management software — such as Cision — is preferred; knowledge of WordPress is a plus.
  • Fluency in writing and speaking in Spanish is a plus.

PERSONAL CHARACTERISTICS

  • Passion for improving the educational experiences and outcomes for low-income students and students of color coupled with a strong knowledge of social justice and equity-related issues
  • Commitment to “Walking the Talk,” which means operating with – and a willingness to develop – cultural competence, an understanding that systemic and institutionalized racism significantly affect communities of color and the historical impact of privilege and power on American systems, and sensitivity, humility, and a willingness to self-reflect
  • Self-starter mentality and the ability to work independently
  • The intellectual strength and curiosity to understand and appreciate the varied and complex pursuits of the program and policy staff, and the ability to translate that understanding to the layperson
  • Creative problem solver who seeks out new ways of doing things
  • Results-oriented, achievement-driven approach to projects and tasks, with a clear understanding and focus on goals and a demonstrated commitment to excellence

Benefits:

Not Specified

Salary:

Commensurate with Experience

Posting Expiration Date:

12/27/2020

How to Apply:

The priority deadline for this role is Novemeber 10th.  Please submit two documents:

1. a cover letter and resume, combined into one document. Your cover letter should describe your background, and relevant experience. In the file name, please write the name of the position you are applying for and your last name: e.g. “Comms Manager Earned Media_Wu”

2.       A brief (no more than one page) writing sample relevant to the role.  In the file name please write title of the writing sample and your last name: e.g. “2020 OpEd_Wu”

Please submit your application materials using the link below.

https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=9e2312b5-b5bd-498a-975d-1e1c12aead82&ccId=19000101_000001&jobId=395982&lang=en_US&source=LI


The Education Trust-West is committed to creating a diverseequitable, and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.


 

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