Chief Marketing Officer

Spirit of America

Posted: 1/11/2021

Position Type: Full-Time (Paid)

Function: Marketing/Communications

Primary domain: Human Services

City: Arlington

Postal code: 22201

State: Virginia

Country: United States

Organization Information:

Budget:

Not Available

Website:

https://spiritofamerica.org/

Mission statement:

BACKGROUND

Spirit of America is a privately-funded nonprofit that engages citizens in strengthening America’s security and advancing America’s values.  Founded in response to the attacks of 9/11, Spirit of America has pioneered a new category of philanthropy and citizen service. It is the only organization that is officially approved by Congress and the Department of Defense to work alongside deployed US troops and diplomats and provide private assistance to support their difficult missions.

Former Chairman of the Joint Chiefs of Staff General Joseph Dunford says, “Spirit of America represents a new capability, not just another nonprofit. It is important to our country’s future.” And, former Secretary of Defense Jim Mattis, “Spirit of America is agile. It is responsive. It has truly saved lives. It has been worth its weight in gold to us.” Spirit of America is the way to help those who serve America abroad return home safely and proud of their success. In the world’s toughest places, people experience the best of who Americans are and what we stand for.  Supported by top philanthropists and a world-class Advisory Board, Spirit of America is poised to become a nationally-recognized, category-defining institution.


MISSION STATEMENT

Spirit of America's mission is to engage citizens in strengthening America's security and advancing America's values.

Position Details:

Job Description:

SUMMARY

This is an opportunity for a brilliant marketer to build a nationally-recognized, category-defining institution that is important to America’s future.

POSITION DESCRIPTION


The Chief Marketing Officer (CMO) is a new position designed to unleash Spirit of America’s growth potential. We seek a transformational senior marketing executive responsible for building a world-class marketing and development organization. The CMO will be responsible for all revenue generation, marketing and communications, and will be a key partner of the CEO in leading an ambitious growth plan for Spirit of America. The CMO will be a thought leader and marketing strategist building Spirit of America in dramatic new ways.


PRINCIPAL ACCOUNTABILITIES

  • Lead all marketing, fundraising and communications functions
  • Develop and execute a strategy to achieve Spirit of America’s goals based on considering the full spectrum of opportunities for raising funds and awareness
  • Creatively employ a broad marketing tool kit, including but not limited to:

o   Brand building

o   Digital marketing

o   Public relations/media relations

o   Content marketing

o   Lead generation

o   Membership and citizen engagement programs

o   Events

o   Market/consumer intelligence, analysis and metrics

o   Major gift fundraising

o Grassroots fundraising

  • Establish metrics to assess the effectiveness of all marketing and fundraising activities and use them to improve performance
  • Establish Spirit of America as the category-defining organization in the new category of philanthropy and citizen service we have pioneered 
  • Build understanding that realizing Spirit of America’s potential is important to the country’s future
  • Deploy Spirit of America’s CEO and operations executives to maximum effect in support of marketing and development objectives
  • Embrace and enhance Spirit of America’s high-performing team culture that prizes openness, entrepreneurship, and results

LOCATION 

Washington, DC is preferred but not required. For non-DC candidates, relocation or remote work with approximately 25% travel are possible



    Qualifications:

    KEY QUALIFICATIONS

    ·         Prior experience as the number one or number two marketing executive in a rapidly growing organization

    ·         Prior responsibility for revenue growth and a track record of success in driving growth

    ·         Interest in, and aptitude for, national security and foreign policy

    ·         At least 10 years of marketing experience in a series of increasingly responsible positions

    ·         Experience in the non-profit world and/or a start-up would be useful

    ·         Possess a wide range of marketing talents including, but not limited to branding, digital marketing, public relations and creation of media content. A digital orientation is essential

    ·         Demonstrate hands-on, metrics-driven leadership with excellent analytical skills and ability to interpret data to identify opportunities for growth and improvement

    ·         Prior success in recruiting, retaining and motivating a high-performing marketing and/or fundraising team


    PERSONAL ATTRIBUTES

    You are a brilliant marketer, creative strategist and low-ego natural leader. You are entrepreneurial and have a knack for big ideas that produce off-scale results. You have the mental agility to navigate seamlessly from strategy to tactics. You are a gifted storyteller and communicator, and are even better at listening. You are hands on and can produce results with limited resources. You are as comfortable brainstorming with a blank whiteboard as you are fielding feedback in a board presentation. You are resilient and have a great attitude. You thrive in a culture that prizes openness, teamwork and results.  You are inspired by the opportunity to build a nationally-recognized, category-defining institution that makes a crucial contribution to America’s future. Even with your many skills and qualities, you are humble. You treat people equally well no matter who they are.


    Benefits:

    Not Specified

    Salary:

    $175k +

    Posting Expiration Date:

    3/12/2021

    How to Apply:

    Send resume to [email protected]
    No telephone calls please.

    Posted By: Chemistry Executive Search


     

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