The Vice President, Integrated Fundraising and Marketing is responsible for The Fellowship’s current marketing and direct response fundraising. They also utilize their expertise to develop and implement fundraising strategies that will lead to great efficacy in reaching and retaining donors, many of whom support the mission of IFCJ through sacrificial giving. Additionally, this person oversees IFCJ’s brand strategy, creative production and organizational content strategy. The Vice President plays a key role in developing, planning and executing long term organizational strategic planning. These efforts will be achieved in collaboration with the President, CEO, Board, other Vice Presidents and other key stakeholders to ensure consistency and seamless integration of messaging.
The Fellowship has four locations, Chicago, Toronto, Seoul, and Jerusalem. The Jerusalem office focuses primarily on programs, service delivery, and ministry. All other offices focus on fundraising and program support along with bridge building efforts between Christians and Jews.
The Vice President will be based in the Chicago office and report to the Global COO. They will have management responsibility for a team of 22, including four direct reports, the Senior Director of Direct Mail, Integrated Fundraising and Donor Retention, the Senior Director of Digital Integrated Fundraising and Marketing, the Senior Director of Brand Marketing, and the Director of Analytics. This person will be responsible for an $80 million budget and serve as a member of the U.S. senior leadership team.
The Vice President, Integrated Fundraising and Marketing will achieve these core objectives
within the first 12 to 18 months:
• Develop marketing and content organizational strategy with U.S. and Israel office with clear objectives and measurable outcomes.
• Ensure the successful execution of the direct response fundraising strategy across all channels and that all KPIs are on target.
• Ensure the successful development of a high performing team across the fundraising and marketing units.
• Ensure that the organizational strategic plan objectives are met and on track.
The primary areas of responsibility for the Vice President are as follows:
• Strategic, successful management of IFCJ’s integrated fundraising strategy and operations, including mail, digital, television/radio, and telemarketing teams.
• Lead a large team, ensuring that team members are highly engaged, empowered, and performing at a high level.
• Ensure that best practices and quality standards are being employed on all fundraising activities. Consistently monitor outcomes and measure performance of campaigns and drive improvements. Regularly report to leadership on donor program progress, trends and opportunities for new strategies. Collaborate with the President, Global COO, senior leaders, suppliers and resource partners to develop and implement strategies that enhance stewardship, long-term donor relationships and establish direction and policies to meet those needs for the future. Lead and utilize data from the analytics team and determine market research required to move fundraising strategies forward.
• Lead the development of organizational content strategy and the development and execution of brand strategy. Oversee agency communications, marketing campaigns and public relations activities with the goal to improve The Fellowship’s placement in the marketplace.
• Manage suppliers, resources and consultant relationships, including division budgets and expenditures.