November 27, 2013

Same desire, different customers: Desh Deshpande explains a key difference in the challenges faced by for- and non-profit entrepreneurs

For-profit entrepreneurs have “to find value that the customer is willing to pay,” says Desh Deshpande. But in nonprofits, beneficiaries frequently do not “dictate what the solution is.” His solution: “co-create the intervention with people who need it."
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