July 22, 2024

Forbes Marshall CSR

Forbes Marshall CSR, a corporate social responsibility funder, is just one of the funders profiled in Funder Practices that Strengthen Nonprofits' Resilience: Lessons from India, which describes five pay-what-it-takes principles and profiles funders that are implementing them.

Forbes Marshall logo

Organisation type: 
Corporate Social Responsibility

Annual budget: 
Rs less than 10 crore
Year established: 
2012
Team size: 
Less than 10

Mission:
Forbes Marshall CSR aspires to create a positive impact on local communities where Forbes Marshall works by focusing on education, skilling, health care, financial inclusion, livelihoods, and governance, as well as on the larger society by contributing to a resilient social sector.

Investment Philosophy

Investment Philosophy

The vision of Forbes Marshall’s founder to support underserved communities led the company to engage in corporate social responsibility (CSR) initiatives long before it was mandated by law. Forbes Marshall CSR takes a community-centred approach to identify social-sector needs and collaborates with values-aligned nonprofits to create impact at scale.

The CSR team has social-sector experience, which helps the organisation approach its partnerships with nonprofits from a place of understanding and empathy and builds trust.

Pay-What-It-Takes Principles in Action

Pay-What-It-Takes Principles in Action

handshake iconDevelop multiyear funder-nonprofit partnerships

  • Due to its long-term outlook and commitment to social development, Forbes Marshall CSR commits funding for a minimum of three years and up to 10 years, with grants renewed on an annual basis. The annual grant-review process supports learning for both Forbes Marshall CSR and its nonprofit partners as they reflect on progress and identify areas where adjusting the strategy may be warranted.
  • Some partnerships have continued for more than a decade, with a focus on creating sustainable change.

fair share icon

Pay a fair share of core costs

  • Forbes Marshall CSR determines core-cost support based on discussions with nonprofits about programme budgets and cost structures rather than by prescribing a set rate.
  • It provides nonprofits with the flexibility to reallocate funds based on their needs, helping build trust and supporting transparency around true costs.
  • During the initial grant phase, Forbes Marshall CSR provides one-on-one guidance to nonprofits that have difficulty allocating costs across budget categories. The foundation also conducts internal audits of its projects to ensure that the true costs of delivering the projects are allocated appropriately by the nonprofit partners.

organisational development icon

Invest in organisational development

  • Forbes Marshall CSR engages with nonprofits to identify specific organisational development (OD) needs during the grant-application stage. It provides financial support through a combination of earmarked funding within programme grants and often engages with intermediaries to provide OD support.
  • It also provides separate funding for nonprofit leaders to attend OD courses conducted by leading intermediaries and funds ecosystem-level initiatives and collaboratives on OD to help advance the field.
  • For community-based nonprofits operating near Forbes Marshall factories, company employees may volunteer to share their expertise in areas such as HR policy, regulations, and accounting.

diversity, equity, inclusion scales icon

Embed diversity, equity, and inclusion in grantmaking

  • From the start, Forbes Marshall CSR has integrated diversity, equity, and inclusion (DEI) into its activities by deeply engaging with communities and nonprofit partners.
    • Forbes Marshall CSR has helped conceive and fund programmes focusing on women and girls as well as LGBTQ+ communities.
    • It ensures that programmes are designed in an inclusive manner and support people from Dalit, Bahujan, and Adivasi communities and other historically underserved communities. These interventions are co-designed with community-based nonprofits and seek community input at each stage.
  • In specific cases, Forbes Marshall CSR supports niche inclusion efforts, such as a legal fellowship programme for students from an underserved community.

Pay-What-It-Takes Journey So Far

Pay-What-It-Takes Journey So Far

Forbes Marshall CSR’s practices for creating lasting impact have evolved over time. The company founded its CSR work on the principle that the business organisation can only grow as much as the community grows. As a result, it has developed a deep understanding of communities, and its work has continued to evolve to address communities’ needs.

With its philanthropic goals focused on supporting historically underserved communities, Forbes Marshall CSR engages with nonprofits across different sectors and with varying sizes and approaches to support communities. Working with local partners who have deeper context of the issues helps it to be responsive to the specific needs of communities.

Being a relatively small funder, Forbes Marshall CSR is constrained both in terms of the number of nonprofits it can support and the amount of funding it can provide. It has strived to provide additional value to its nonprofit partners by offering internal expertise as well as by leveraging its connections with other funders and intermediaries. Forbes Marshall CSR has also brought together CSR funders to collaborate on the social development of a specific geography.

Forbes Marshall CSR has undergone a learning journey to design its approach towards OD. Conversations with peers, experts, and its own nonprofit partners have prompted it to evolve to provide more targeted support for OD. It has also stepped in to support certain early stage nonprofit partners to build their OD capabilities. It has seen this kind of support help its nonprofit partners operate more effectively, attract new funders, and improve their programmes to deliver more impact.

The approach of supporting nonprofit partners on OD and core costs has helped Forbes Marshall CSR better understand the ground-level challenges and support required by nonprofits, especially grassroot organisations, to deliver impact. That knowledge has also allowed it to contribute beyond funding by providing strategic support to nonprofit partners.

In the future, Forbes Marshall CSR intends to explore how to provide a part of its giving as unrestricted grants. It also wants to understand how systemic marginalisation affects underserved communities more deeply.

Return to Full List of Funder Profiles


Creative Commons License logo
This work is licensed under a Creative Commons Attribution 4.0 International License. Permissions beyond the scope of this license are available in our Terms and Conditions.