Key ingredient in start-ups: Herb Sandler waits on an idea until he finds the right person

11/27/2013

Summary

Herb Sandler had the idea for ProPublica years before he started it, but he couldn’t figure out how to make it work. “We’re not journalists,” says Sandler. “We don’t have that kind of experience.” Then he met Paul Steiger, and he knew he had his guy.
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