While it is common practice among most nonprofits to seek funding from multiple sources, our recently updated research shows that 90 percent of the largest U.S. nonprofits ($50M+) embraced funding models built around a primary source of revenue—such as government, program revenue, corporations, or individual donors. What’s more, an emergent funding source has entered the scene in a meaningful way: philanthropy. 

Watch this on-demand webinar to hear co-authors of “A New Look at How US Nonprofits Get Really Big”:

• Share new research on funding patterns of large U.S. nonprofits 
• Discuss the rising importance of philanthropy as an anchor funding source
• Offer guidance and watch outs for those aiming to get bigger
• Highlight important insights around the experiences of leaders of color in raising revenue

Also, check out these additional resources:

• Articles:
  • "A New Look at How US Nonprofits Get Really Big" (SSIR, 2024)
  • "Big Bets for the Long Haul" (SSIR, 2024)
  • "How African NGOs Grow" (Bridgespan.org, 2024)


• PDF: Funding Categories At-A-Glance