Small and midsize nonprofits make up nearly 90% of the sector but collectively capture only a fraction of available funding. Many of these organizations rely on a single primary source of revenue—a pattern that, when approached strategically, can actually strengthen financial stability rather than undermine it. Building on Bridgespan’s earlier research on funding models, our latest research explores how small and midsize nonprofits can use focus, not diversification, to build resilience and stay mission-aligned in a changing environment.

New data reveal that thriving organizations succeed by aligning their funding strategies to their strengths and “natural match” with funders—and by investing in the capabilities that make those strategies work over time.

In this session, you’ll learn how to:

1. Identify your primary and secondary funding categories and align them to your organization’s mission and funding “fit.”
2. Build on your existing assets—from community relationships to engaged boards and leadership—to sustain and grow your funding.
3. Balance strategic focus with adaptability, applying evidence-based insights to navigate change confidently.

This webinar offers practical guidance for nonprofit CEOs seeking to strengthen their organization’s financial foundation while staying true to its mission and values.